Reebok

Reebok International Limited, a subsidiary of the German company Adidas since 2005, is a producer of athletic shoes, apparel, and accessories. The name comes from the Afrikaans spelling of rhebok, a type of African antelope or gazelle. In 1890 in Holcombe Brook, a small village 6 miles north east of Bolton, United Kingdom, Joseph William Foster was making a living producing regular running shoes when he came up with the idea to create a novelty spiked running shoe. After his ideas progressed he joined with his sons, and founded a shoe company named J.W. Foster and Sons in 1895. In 1958, two of the founder's grandsons Joe and Jeff Foster renamed the company Reebok in the United Kingdom, having found the name in a dictionary won in a race by Joe Foster as a boy; the dictionary was South African edition hence the spelling. The company lived up to the J.W. Foster legacy, manufacturing first-class footwear for customers throughout the UK. In 1979, Paul Fireman, a US sporting goods distributor, saw a pair of Reeboks at an international trade show and negotiated to sell them in North America. Reebok Worldwide Reebok has sponsored many top athletes and sports clubs since the early 1990s. Many deals were made, and fulfilled, and many have since moved on. Reebok has endorsed: Lewis Hamilton, Allen Iverson, Yao Ming, Sidney Crosby, Carolina Kluft, Amelie Mauresmo, Nicole Vaidisova, Shahar Pe'er, Ivy, Chad Ochocinco, Thierry Henry, Vince Young, Iker Casillas, Ryan Giggs, Andriy Shevchenko, and Amir Khan in a partial list. [edit]North America The company had exclusive rights to manufacture and market both authentic and replica uniform jerseys, sideline apparel and caps, and onfield football footwear of the teams of the National Football League (NFL) from 2002 to 2012 (marketed as NFL Equipment). Reebok also holds rights to manufacture Canadian Football League (CFL) onfield jerseys, sideline gear, and footwear since 2004. Reebok has rights to produce the on-ice "EDGE" Uniform System, performance apparel, and training footwear of the National Hockey League (NHL) since 2006. They are also the official shoe supplier to Major League Baseball (MLB). [edit]Latin Americ The company holds sponsorships with Brazilian clubs Cruzeiro, Internacional, and Sao Paulo FC. Reebok will stop sponsoring Mexican club C.D. Guadalajara before the Apertura 2011 season. Parent Company Adidas will take over as sponsor. Starting 2013, however, with the end of contract with Sao Paulo, Reebok will lose brazilian football market. In addition, Reebok acquired official National Hockey League (NHL) sponsor CCM in 2004, and is now manufacturing ice hockey equipment under the CCM and Reebok brands, and has signed popular young stars Sidney Crosby and Alexander Ovechkin to endorsement deals (Crosby for Reebok, Ovechkin for CCM, though Ovechkin currently endorses Bauer). Reebok Hockey has its headquarters in Montreal, Quebec, Canada. Reebok has phased out the CCM name on NHL authentic and replica jerseys in recent years, using the Reebok logo since 2005. However, recently Reebok has been making vintage jerseys (like the 1967 Toronto Maple Leafs blue jerseys shown here ) under the CCM name. The Reebok Stadium in Horwich, Bolton The company maintains its relationship with its origins in the UK through a long-term sponsorship deal with Bolton Wanderers, a Premier League football club, however, in 2009 Bolton changed their sponsorship to 188bet. When the team moved to a brand new ground in the late-1990s, their new home was named the Reebok Stadium. Several other English clubs had Reebok sponsorship deals up until the purchase by Adidas, but most have since switched to either the parent brand (which has a long history in football) or another company altogether. Reebok sponsors the German club, FC Koln, since the 2008–09 Bundesliga season. In rugby union, Reebok sponsored the Wales national team until late 2008, who won the Grand Slam in the Six Nations Championship in that year, and the Tasman Makos in New Zealand's domestic competition, the Air New Zealand Cup. In 2006, FC Barcelona and France striker Thierry Henry (then playing for Arsenal) signed a deal to join the "I Am What I Am" campaign on August 1, 2006. Ryan Giggs has also done "I Am What I Am" commercials. Also, on August 1, Andriy Shevchenko started his endorsement deal with the company.